Frame

From product logic to a working prototype, in one place.

⌘ K
FROM IDEA TO PRODUCT
Design the system,
not the screens.

Frame turns product logic into a connected interface. Define your model, explore with AI, and generate a working prototype in one place.

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that feels like home.
Curated stays. Thoughtful living.
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Modern villa★ 4.9
Lake Como, Italy
€420 / night
Forest cabin★ 4.8
Bergen, Norway
€310 / night
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Modern villa
Lake Como, Italy
★ 4.9 (128)
4 guests2 bedrooms2 baths

A modern retreat with panoramic lake views, private pool and minimalist design.

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Your stay
12 – 16 Jun 2025
Lake Como, Italy
Modern villa
Entire home
Check-inThu, 12 Jun · 15:00
Check-outMon, 16 Jun · 11:00
Guests2 adults, 2 children
Total€1,680
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Live prototype · click to explore
My role
Product Design · UX/UI · AI Interaction · Design Systems · Functional Prototyping
Focus
Product architecture · AI-assisted design · Complex workflows · Connected components · Interactive prototyping
Overview

Frame rethinks how digital products are designed with AI. Instead of starting with screens and flows, teams define the product model—users, roles, permissions, data, and core workflows—and Frame turns that structure into a connected interface and functional prototype.

01 / The challenge

Product design starts with screens, so every change to a requirement or workflow means redrawing flows, components and screens by hand, and the system behind them quietly drifts apart.

02 / The idea

Design the system, not the screens.

03 / The result

A functional prototype where designers explore different product directions, refine the UX, and move from product logic to a working prototype without breaking the underlying system.

Outcomes
1
Product model driving every screen
5 weeks
Concept to working prototype
Live
Prototype used in stakeholder reviews
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